Colour grading plays a crucial role in visual storytelling. By using colour to highlight certain elements, you can draw the audience’s attention to specific parts of the frame and emphasize important details.
By adjusting the colour palette, you can convey a particular mood, tone and atmosphere that is appropriate for your content, and it is a valuable tool for creating a unique and memorable visual style.
At UPP, we have top-notch colourists to choose from. Check out their latest reels here:
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Read about the Grading process for Apple commercial: