Just as every boy dreams of having a BMW, every post-production house dreams of making a BMW commercial. Knut Burgdorf, the director of Hochkant Film, brought us on board to create 4 hyperrealistic CG scenes for the new BMW campaign. We've supported our pipeline with Unreal Engine which gave us a huge boost, especially in previz production.
The whole process was classified with the highest security level, so what could be more thrilling for boys than working undercover on a BMW commercial? Just watch the breakdown!
Director: Knut Burgdorf
Production: Hochkant Film
Agency: Jung von Matt