Czech beer Budweiser Budvar has two things common with American Bud: name, and really long legal dispute about it. The rest is different. We proudly made post-production of a commercial for Budvar, because most of us in UPP are Czech and here in the Czech Republic we take our beer seriously. After all, Czech people happen to consume more beer per head than any other nation. Budweiser Budvar is partly responsible for that. And now we are, too.
Director: Milan Balog
Client: Boogie Films