We are glad we could participate in this cool spot directed by Eli Sverdlov to celebrate that skateboarding was one of the five sports that finally made it to the Olympics in 2021. Some of you may have recognized Yuto Horigome, the first gold medallist.
We worked on set extensions, matte paint, holograms, etc. But the most fun was to create this dreamy cyberpunk full CG animation part. The campaign shows that you always should believe in your dreams, as we do with all of our creations.
Director: Eli Sverdlov
Production: Stink Films
Agency: Proximity Shanghai
Client: Alibaba Group